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Herne Bay's future centres on tourism - it's a business model that is tried and trusted, it's well-understood and it's sustainable.
It makes sense to make the most of the most obvious quality Herne Bay has - the fact that it's a nice little town by the seaside.
Tourism is not isolated from the rest of the local economy, quite the reverse. Our vistors - whether coming for a day trip, a weekend, or longer - generate business and spread wealth at every turn. B&B room tabs, restaurant bills, pub rounds, shop tills, even parking meters.
Money, time and effort spent encouraging tourism in Herne Bay is not expenditure, it's investment.
But Canterbury City Council seems to think differently.